Cycling is Primal's, a passion that is reflected in everything they do, from the apparel they design and produce to their outstanding customer service. Choose Passion. Shop Primal's exclusive collection of cycling apparel for those who ride the extra mile.
Primal's MISSION IS TO PROVIDE THE HIGHEST-QUALITY CYCLING APPAREL AVAILABLE WHILE FOSTERING THE GROWTH OF CYCLING THROUGH COMPETITION, COMMUNITY, AND ADVOCACY. They believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health.