Go Girl Activewear was created in 1998 to promote and encourage women who participate in extreme sports. She had begun attending regional races in Southern California, Arizona and even Baja. In those days there were not many vendors set up to sell to this newly expanding market and if there were any there, they sure didn’t have any merchandise geared toward women. She was inspired to create a line of functional and fashionable women’s cycling apparel.
Then, in 1998, Go Girl Activewear was formed. Irene started designing and producing cycling kits and other sportswear and accessories to sell to women mountain bikers and other adventurers. Go Girl was a fixture at many cycling events in California such as Sea Otter, NORBA Nationals, and events with Team Big Bear, such as the Women’s Only Weekends.
There were so many great women mountain bikers and they all were out to have fun and enjoy this great sport. Several friends were racing, so the next logical step was to have a Go Girl Racing Team. The Go Girl Race Team obtained a lot of great sponsors who helped us so much when we were getting started. Gathering an amazing group of women and junior girls together to race was exciting and fun. Trophies and titles were earned in cross country and other disciplines, 24 hour races were survived, and good times were had by all.
When Irene started Go Girl, women and girls riding mountain bikes were few and far between. So, it is time for Go Girl Activewear to hit the trails again with an ever increasing line of jerseys, shirts, caps and more. Go Girl Activewear is for women devoted to pushing themselves to new limits, who don’t settle for the ordinary. Go Girl Activewear women are devoted, focused and unchained from society’s predetermined boundaries.